Background

Coach Poker Online was funded in 2023 by the Barcelona Poker team, and they are dedicated to providing exclusive support and personalized coaching to poker players, ensuring constant adaptation to individual growth and needs. The professional coaches provide personalized insights and guidance to each player, fostering continuous improvement and success in the game. Simultaneously, the platform aims to serve as a vibrant community where players can connect, share experiences, and support each other in their game journey.

Deliverables

• UX Research

• Benchmark Research

• Stakeholder Workshops

• User Personas & Empathy Mapping

• User Flows

• AI User Testing

• User Experience Design 

• Concept Design

Craft Deliverables

• UX Research

• Concept Design Prototype

• Art Direction

Build Deliverables

• Technical scoping

• Feature Prioritization

The Challenge

Coach Poker Online tasked The Pill Studio to design a new product concept for their platform, aiming to personalize the user experience. Users will be able to select the most suitable matches based on their experience and goals.

Currently operating through Discord with hundreds of students, the aim was to devise a distinctive design platform that will reimagine and improve the user experience and design. This initiative involved the introduction of new features intended to incentivize user engagement, alongside implementing a fresh art direction.

To deliver on such a compelling and new proposition, The Pill Studio collaborated closely with the Coach Poker Online team. We understood the importance of the offering and what a fundamental shift it provides through the conventional approach of learning and teaching poker. Together, we defined and consolidated the user experience for the new e-learning product design platform.

01. Unique User Experience

 Human-First Design

The new platform of Coach Poker Online will offer one-to-one classes, providing personalized learning experiences tailored to each user's level and preferences. By centralizing all offers and matching users with the best coach for them, based on their experience and goals, the platform will ensure that every interaction is meaningful and relevant to the user's journey.

Through a Design Thinking methodology, we undertook user research to understand the real frustrations and desires of the current users. We analysed five competitors and did a benchmark to position the new platform to create an innovative proposal in the market. We defined product features to improve its user experience with a human-centred design approach and created a new art direction.

The new features include a user-friendly design, class booking, access to recorded classes, student-level tests, coach registration, payment plans and a community section. Video classes recorded automated on the platform can be used to review lessons by the coach and the student, Coach Poker Online helps users simplify and automate the process of booking a class.

02. New features

Improved User Journey

The most recent app updates included features to improve the user experience. These updates followed an in-depth process involving research and application of the underlying platforms. The Pill Studio de-risked design by evaluating current and future iterations through AI user testing and analogue user testing.

The delivery included a video of the design concept for stakeholder engagement and general buy-in, as well as tappable prototype.

03. Brand identity

Storytelling in Product Design

The Pill Studio created a new Style Tile for the platform, as Coach Poker Online had no brand guidelines. We reimagined the visual brand changing fonts, colours and interface elements to communicate the brand essence, and we included a logo re-design. 

We presented a design direction before the creation of the high-fidelity wireframes. That helped to create a visual language and provided a catalyst for discussions about the preferences and goals of the client before moving to the new design. 

We used AI to measure design contrast and accessibility, including AI heatmaps to create a design that improves conversion rates.